← All conferences2025–26 dossier
Big 12
Every Big 12 comment section, classified the same way as the rest of the country: what the league argues about, who it argues with loudest, and how every member fanbase ranks.
Comments analyzed
302,900
2025–26 season
Positive share
58.9%
conference-wide
Happiest fanbase
TTU
723.4 Fan Score
Harm & abuse per 1,000
35
conference-wide
01Conference personality
What the Big 12 talks about.
Tag-group mentions per 1,000 comments, conference-wide. The black tick on every bar marks the FBS-wide rate.
Harm
28.6 · FBS 36.8
Identity-Based Abuse
6.5 · FBS 7.8
Explicit Language
17.2 · FBS 28.1
College Sports1.1× the national rate
17.7 · FBS 15.4
Off-Field Storylines
34.8 · FBS 31
Sports Betting
2.9 · FBS 3.2
Team & Front Office
129.4 · FBS 138.4
The Big 12 talks College Sports at 1.1× the national rate.
02Loudest rivalry
The pairing that drew the biggest crowd.
87,572 season comments across the two fanbases combined, the loudest pairing of any Big 12 matchup that was played.
03The members
16 comment sections, ranked by Fan Score.
Fan Score is positive comments per 1,000 analyzed. Comments counts every comment classified this season, which is volume, not quality.
RankFanbaseFan Score
1
Texas Tech
Red Raiders · 12–2
54,597
723.4
2
TCU
Horned Frogs · 9–4
9,897
719.8
3
Houston
Cougars · 10–3
17,558
683.2
4
UCF
Knights · 5–7
5,718
656.2
5
Arizona
Wildcats · 9–4
13,960
640
6
Baylor
Bears · 5–7
8,814
606.5
7
BYU
Cougars · 12–2
32,975
595.6
8
Colorado
Buffaloes · 3–9
13,180
595.4
9
Utah
Utes · 11–2
16,435
559.4
10
Iowa State
Cyclones · 8–4
21,588
545
11
Cincinnati
Bearcats · 7–6
12,753
535.4
12
West Virginia
Mountaineers · 4–8
31,415
515.8
13
Arizona State
Sun Devils · 8–5
13,057
499.7
14
Oklahoma State
Cowboys · 1–11
25,460
489.4
15
Kansas
Jayhawks · 5–7
8,065
440.9
16
Kansas State
Wildcats · 6–6
17,428
436.3
04Leaderboards
Every national board, Big 12 only.
The same rankings as the national leaderboards, narrowed to Big 12 fanbases and measured exactly the same way.
Fan ScoreComment volumePositive shareNegative comments per 1,000Harm & identity-based abuse per 1,000Identity-based abuse: Race per 1,000Identity-based abuse: Gender per 1,000Identity-based abuse: LGBTQIA+ per 1,000Identity-based abuse: Age per 1,000Identity-based abuse: Disability per 1,000Identity-based abuse: Physical Appearance per 1,000Explicit language per 1,000Sports betting talk per 1,000Coaching talk per 1,000NIL & transfer portal talk per 1,000Team & front office talk per 1,000College sports talk per 1,000Off-field storylines per 1,000