2025–26 season · all 138 FBS fanbases · classified by Sence
The Big 12 fanbases with the most betting talk
FBS fanbases ranked by sports betting talk per 1,000 comments: parlays, moneylines, and prediction markets.
Kansas is the Big 12 fanbase with the most betting talk, at 5.2 sports-betting comments per 1,000, against a median of 2.8 across the 13 of 16 Big 12 fanbases that clear the volume floor. Oklahoma State follows at 4.2 and Colorado at 4.1.
The same measure runs as a season superlative: The Casino.
Rank
Team
Comments
Betting / 1k
1
Kansas
Jayhawks · Big 12 · 5–7
8,065
5.2
2
Oklahoma State
Cowboys · Big 12 · 1–11
25,460
4.2
3
Colorado
Buffaloes · Big 12 · 3–9
13,180
4.1
4
West Virginia
Mountaineers · Big 12 · 4–8
31,415
4.1
5
BYU
Cougars · Big 12 · 12–2
32,975
3.3
6
Arizona State
Sun Devils · Big 12 · 8–5
13,057
3
7
Houston
Cougars · Big 12 · 10–3
17,558
2.8
8
Iowa State
Cyclones · Big 12 · 8–4
21,588
2.8
9
Kansas State
Wildcats · Big 12 · 6–6
17,428
2.7
10
Utah
Utes · Big 12 · 11–2
16,435
2.4
11
Cincinnati
Bearcats · Big 12 · 7–6
12,753
2.3
12
Arizona
Wildcats · Big 12 · 9–4
13,960
2.2
13
Texas Tech
Red Raiders · Big 12 · 12–2
54,597
1.7
Below volume threshold: too few comments to rank on Sports betting talk per 1,000
–
TCU
Horned Frogs · Big 12 · 9–4
9,897
1.1
–
Baylor
Bears · Big 12 · 5–7
8,814
1.7
–
UCF
Knights · Big 12 · 5–7
5,718
1.9
Sports betting talk per 1,000 ranks 13 of 16 Big 12 fanbases with enough classified comments to rate. Fan Score is positive comments per 1,000 analyzed. Toxicity counts harm and identity-based abuse per 1,000; every other rate counts that tag group's comments per 1,000, using Sence's system-tag taxonomy.