2025–26 season · all 138 FBS fanbases · classified by Sence
The Big Ten fanbases with the most NIL & portal talk
FBS fanbases ranked by NIL and Transfer Portal tag applications per 1,000 comments.
Maryland is the Big Ten fanbase with the most NIL and transfer portal talk, at 23.1 NIL and Transfer Portal tag applications per 1,000 comments, against a median of 9.6 across the 17 of 18 Big Ten fanbases that clear the volume floor. Wisconsin follows at 19.5 and Purdue at 16.8.
The same measure runs as a season superlative: The Transfer Wizard.
Rank
Team
Comments
NIL & portal / 1k
1
Maryland
Terrapins · Big Ten · 4–8
9,607
23.1
2
Wisconsin
Badgers · Big Ten · 4–8
48,811
19.5
3
Purdue
Boilermakers · Big Ten · 2–10
6,141
16.8
4
Minnesota
Golden Gophers · Big Ten · 8–5
16,116
15.3
5
UCLA
Bruins · Big Ten · 3–9
20,831
13.6
6
Rutgers
Scarlet Knights · Big Ten · 5–7
5,649
11.3
7
Michigan State
Spartans · Big Ten · 4–8
20,528
11.1
8
Nebraska
Cornhuskers · Big Ten · 7–6
47,727
10.5
9
Michigan
Wolverines · Big Ten · 9–4
133,763
9.6
10
USC
Trojans · Big Ten · 9–4
40,287
7.4
11
Illinois
Fighting Illini · Big Ten · 9–4
15,179
7.2
12
Washington
Huskies · Big Ten · 9–4
8,090
6.6
13
Penn State
Nittany Lions · Big Ten · 7–6
57,708
6.3
14
Oregon
Ducks · Big Ten · 13–2
33,527
4.4
15
Ohio State
Buckeyes · Big Ten · 12–2
108,740
3.8
16
Iowa
Hawkeyes · Big Ten · 9–4
22,273
3.6
17
Indiana
Hoosiers · Big Ten · 16–0
42,201
2.7
Below volume threshold: too few comments to rank on NIL & transfer portal talk per 1,000
–
Northwestern
Wildcats · Big Ten · 7–6
1,838
9.2
NIL & transfer portal talk per 1,000 ranks 17 of 18 Big Ten fanbases with enough classified comments to rate. Fan Score is positive comments per 1,000 analyzed. Toxicity counts harm and identity-based abuse per 1,000; every other rate counts that tag group's comments per 1,000, using Sence's system-tag taxonomy.