Head to head

Whose comment section wins?

Pick any two fanbases and compare what their comment sections say, stat for stat.

Big Ten
Northwestern
Wildcats
vs
Big Ten
UCLA
Bruins
On the field
Northwestern won 1714 on Sep 27.
The comment sections had their own opinions.
NU sentiment · 1,838 comments
Positive67.1%
Neutral9.8%
Negative21.5%
Mixed1.6%
UCLA sentiment · 20,831 comments
Positive47.6%
Neutral7%
Negative43%
Mixed2.4%
Mood

Who is happier

Fan Score counts positive comments per 1,000, so a loud fanbase cannot buy its way up the board. Positive share tells the same story as a percentage of everything said.

Northwestern
UCLA

Fan Score

671.4 (better)
476.4

Positive comments per 1,000 (higher wins)

Positive share

67.1% (better)
47.6%

Share of all comments that are positive

Edge

Who is harsher

Negativity, toxicity and explicit language, every one of them per 1,000 comments so the two sides stay comparable whatever their volume.

Northwestern
UCLA

Negativity

214.9 (better)
429.9

Negative comments per 1,000 (lower wins)

Toxicity

30.5 (better)
54.1

Harm and identity-based abuse per 1,000 (lower wins)

Explicit language

21.8 (better)
38.2

Explicit-language comments per 1,000 (lower wins)

Identity-based abuse, tag by tag

Tag applications per 1,000 comments

Northwestern left, UCLA right. Tag applications per 1,000 comments, on the same scale across every row. Reported as rates only: this block never picks a winner.

Subject matter

What they talk about

Three topic groups where neither direction is better, just louder. These rows describe a comment section instead of scoring it.

Northwestern
UCLA

Betting talk

7.1
7.2

Sports-betting comments per 1,000

Team & front office talk

169.2
206.6

Team and front-office comments per 1,000: coaching, the athletic department, and gameday

NIL & portal talk

9.2
13.6

NIL and Transfer Portal tag applications per 1,000, which may overlap

Shape of the season

Week by week, side by side

The same season read twice: weekly mood for both comment sections, the weeks the two teams actually met, and where each fanbase lands nationally on the seven topic groups.

Rivalry pulse

Weekly comment shares: Northwestern up, UCLA down
Northwestern positive ↑UCLA positive ↓Negative shareHover a W or L for that week’s result
NU 17UCLA 14
Northwestern had the happier comment section in 13 of 20 shared weeks, UCLA in 7. When they met on Sep 27, Northwestern won 17–14; Northwestern’s comments were the more positive that week.
Weekly positive and negative comment shares for Northwestern and UCLA
Week ofNorthwestern resultNorthwestern positive shareNorthwestern negative shareUCLA resultUCLA positive shareUCLA negative share
2025-08-23100%0%62.4%30.2%
2025-08-30L W12.1%78.8%L22.3%69.5%
2025-09-0650.6%33.3%L L22%69.5%
2025-09-13L50%35%16.4%72.8%
2025-09-2070.8%29.2%45.3%44.2%
2025-09-27W64.8%25.4%L26.7%61.5%
2025-10-04W75.4%6.2%W69.3%22.9%
2025-10-11W75%14.4%W73.6%16.9%
2025-10-18W76.8%14.1%W73%19.2%
2025-10-25L56%36%L30%57%
2025-11-01L68.8%31.3%71.3%19.3%
2025-11-0894.7%0%L42.2%46.6%
2025-11-15L39.3%46.4%L67.2%25.2%
2025-11-22W86.7%7.6%L30.3%57.8%
2025-11-29L88.2%2%L38.1%52.8%
2025-12-0668.3%11.1%67.7%22.5%
2025-12-1355.5%36.5%
2025-12-20W66%28.3%66.1%25.1%
2025-12-2754%32%58.4%32.1%
2026-01-0360.4%17.6%81.3%12.1%
2026-01-1025%75%74.4%5.1%
2026-01-1748.5%40.9%
Reactions from that night · Sep 27
Northwestern

If home means home team then the home team score should be on the right.

neutralBroadcast & MediaFacebook

Beautiful day on the lakefront watching the Cats!

positiveStadium ExperienceFacebook
UCLA

Maybe the coaching change and bye week will change the outlook on this team…I’m hopeful

positiveCoachingFacebook

I will be there to support my Bruins! Who else is in Chicago?

positiveCrowd & AttendanceFacebook

Fingerprint duel

Each fanbase's national percentile on the seven comment-topic groups, overlaid.

NorthwesternUCLA
Harm · Low volumeIdentity-Based Abuse · Low volumeExplicit Language · Low volumeCollege Sports · Low volumeOff-Field Storylines · Low volumeSports Betting · Low volumeTeam & Front Office · Low volume
Each axis is the team's percentile among ranked FBS teams for that tag group; deltas are gaps in percentile points. Low-volume fanbases are excluded from each cohort.
  • Northwestern Harm: low volume, not ranked
  • Northwestern Identity-Based Abuse: low volume, not ranked
  • Northwestern Explicit Language: low volume, not ranked
  • Northwestern College Sports: low volume, not ranked
  • Northwestern Off-Field Storylines: low volume, not ranked
  • Northwestern Sports Betting: low volume, not ranked
  • Northwestern Team & Front Office: low volume, not ranked
  • UCLA Harm: 84th percentile of ranked FBS teams
  • UCLA Identity-Based Abuse: 64th percentile of ranked FBS teams
  • UCLA Explicit Language: 85th percentile of ranked FBS teams
  • UCLA College Sports: 90th percentile of ranked FBS teams
  • UCLA Off-Field Storylines: 21st percentile of ranked FBS teams
  • UCLA Sports Betting: 97th percentile of ranked FBS teams
  • UCLA Team & Front Office: 93rd percentile of ranked FBS teams

The season, felt twice

Weekly positive share for both comment sections on one axis; hover shows the week's combined comment volume. Northwestern's positive share was higher in 13 of 20 shared weeks, UCLA's in 7.

NUUCLA
0%50%100%Aug 23Jan 17
Weekly values: NU, UCLA
Week ofNUUCLAComments
2025-08-23100%62.4%156
2025-08-3012.1%22.3%2,011
2025-09-0650.6%22%1,504
2025-09-1350%16.4%2,217
2025-09-2070.8%45.3%377
2025-09-2764.8%26.7%1,184
2025-10-0475.4%69.3%2,648
2025-10-1175%73.6%1,733
2025-10-1876.8%73%1,542
2025-10-2556%30%908
2025-11-0168.8%71.3%166
2025-11-0894.7%42.2%864
2025-11-1539.3%67.2%1,850
2025-11-2286.7%30.3%1,253
2025-11-2988.2%38.1%820
2025-12-0668.3%67.7%1,759
2025-12-130%55.5%211
2025-12-2066%66.1%484
2025-12-2754%58.4%568
2026-01-0360.4%81.3%305
2026-01-1025%74.4%43
2026-01-170%48.5%66
Behind the numbers

Sence read 2,498,712 college-football comments to build this site. It can read yours.