Head to head

Whose comment section wins?

Pick any two fanbases and compare what their comment sections say, stat for stat.

Big Ten
Michigan State
Spartans
vs
Big Ten
UCLA
Bruins
On the field
UCLA won 3813 on Oct 11.
The comment sections had their own opinions.
MSU sentiment · 20,528 comments
Positive45.8%
Neutral7.9%
Negative44.3%
Mixed2%
UCLA sentiment · 20,831 comments
Positive47.6%
Neutral7%
Negative43%
Mixed2.4%
Mood

Who is happier

Fan Score counts positive comments per 1,000, so a loud fanbase cannot buy its way up the board. Positive share tells the same story as a percentage of everything said.

Michigan State
UCLA

Fan Score

457.8
(better)476.4

Positive comments per 1,000 (higher wins)

Positive share

45.8%
(better)47.6%

Share of all comments that are positive

Edge

Who is harsher

Negativity, toxicity and explicit language, every one of them per 1,000 comments so the two sides stay comparable whatever their volume.

Michigan State
UCLA

Negativity

443.3
(better)429.9

Negative comments per 1,000 (lower wins)

Toxicity

63.3
(better)54.1

Harm and identity-based abuse per 1,000 (lower wins)

Explicit language

40.8
(better)38.2

Explicit-language comments per 1,000 (lower wins)

Identity-based abuse, tag by tag

Tag applications per 1,000 comments

0.5Race0.8
2.3Gender2.4
0.7LGBTQIA+0.4
1.1Age0.9

Michigan State left, UCLA right. Tag applications per 1,000 comments, on the same scale across every row. Reported as rates only: this block never picks a winner.

Subject matter

What they talk about

Three topic groups where neither direction is better, just louder. These rows describe a comment section instead of scoring it.

Michigan State
UCLA

Betting talk

4.2
7.2

Sports-betting comments per 1,000

Team & front office talk

202.1
206.6

Team and front-office comments per 1,000: coaching, the athletic department, and gameday

NIL & portal talk

11.1
13.6

NIL and Transfer Portal tag applications per 1,000, which may overlap

Shape of the season

Week by week, side by side

The same season read twice: weekly mood for both comment sections, the weeks the two teams actually met, and where each fanbase lands nationally on the seven topic groups.

Rivalry pulse

Weekly comment shares: Michigan State up, UCLA down
Michigan State positive ↑UCLA positive ↓Negative shareHover a W or L for that week’s result
MSU 13UCLA 38
Michigan State had the happier comment section in 11 of 22 shared weeks, UCLA in 11. When they met on Oct 11, UCLA won 38–13; UCLA’s comments were the more positive that week.
Weekly positive and negative comment shares for Michigan State and UCLA
Week ofMichigan State resultMichigan State positive shareMichigan State negative shareUCLA resultUCLA positive shareUCLA negative share
2025-08-23W73.2%17%62.4%30.2%
2025-08-3053.7%36.3%L22.3%69.5%
2025-09-06W51.4%34.8%L L22%69.5%
2025-09-13W65.4%27.8%16.4%72.8%
2025-09-20L49.3%40.1%45.3%44.2%
2025-09-2789.3%7.3%L26.7%61.5%
2025-10-04L34.3%56.9%W69.3%22.9%
2025-10-11L20.2%71.1%W73.6%16.9%
2025-10-18L35.4%52.8%W73%19.2%
2025-10-25L34.1%58%L30%57%
2025-11-01L43.9%45.7%71.3%19.3%
2025-11-0854.7%39.4%L42.2%46.6%
2025-11-15L33.4%57.6%L67.2%25.2%
2025-11-22L31.4%59.9%L30.3%57.8%
2025-11-29W50.2%39%L38.1%52.8%
2025-12-0658.1%31.1%67.7%22.5%
2025-12-1360.3%28.3%55.5%36.5%
2025-12-2080.4%13.4%66.1%25.1%
2025-12-2751.8%36.5%58.4%32.1%
2026-01-0359.8%30.1%81.3%12.1%
2026-01-1056.2%35.7%74.4%5.1%
2026-01-1741.2%46.9%48.5%40.9%
Reactions from that night · Oct 11
Michigan State

How about a turd on the side of the helmet? Seems appropriate.

negativeExplicit WordsFacebook

Fuck all this. Win the gotdamn game

mixedExplicit WordsFacebook
UCLA

Hes got the name.. Pulling for the Skip ! #LABruins

positiveCoachingFacebook

Please wear khaki pants…. No more white pants ever. If we’re gonna get good again, we have to dress like the Red Sanders, Tommy Prothro, Dick Vermeil, and Terry Donahue teams. Go Bruins🏉

positiveExplicit WordsFacebook

Fingerprint duel

Each fanbase's national percentile on the seven comment-topic groups, overlaid.

Michigan StateUCLA
Harm · MSU +11 ptsIdentity-Based Abuse · MSU +13 ptsExplicit Language · MSU +4 ptsCollege Sports · UCLA +19 ptsOff-Field Storylines · MSU +50 ptsSports Betting · UCLA +16 ptsTeam & Front Office · UCLA +2 pts
Each axis is the team's percentile among ranked FBS teams for that tag group; deltas are gaps in percentile points. Low-volume fanbases are excluded from each cohort.
  • Michigan State Harm: 95th percentile of ranked FBS teams
  • Michigan State Identity-Based Abuse: 77th percentile of ranked FBS teams
  • Michigan State Explicit Language: 89th percentile of ranked FBS teams
  • Michigan State College Sports: 71st percentile of ranked FBS teams
  • Michigan State Off-Field Storylines: 71st percentile of ranked FBS teams
  • Michigan State Sports Betting: 81st percentile of ranked FBS teams
  • Michigan State Team & Front Office: 91st percentile of ranked FBS teams
  • UCLA Harm: 84th percentile of ranked FBS teams
  • UCLA Identity-Based Abuse: 64th percentile of ranked FBS teams
  • UCLA Explicit Language: 85th percentile of ranked FBS teams
  • UCLA College Sports: 90th percentile of ranked FBS teams
  • UCLA Off-Field Storylines: 21st percentile of ranked FBS teams
  • UCLA Sports Betting: 97th percentile of ranked FBS teams
  • UCLA Team & Front Office: 93rd percentile of ranked FBS teams

The season, felt twice

Weekly positive share for both comment sections on one axis; hover shows the week's combined comment volume. Michigan State's positive share was higher in 12 of 22 shared weeks, UCLA's in 10.

MSUUCLA
0%45%89%Aug 23Jan 17
Weekly values: MSU, UCLA
Week ofMSUUCLAComments
2025-08-2373.2%62.4%802
2025-08-3053.7%22.3%2,950
2025-09-0651.4%22%3,014
2025-09-1365.4%16.4%3,121
2025-09-2049.3%45.3%1,366
2025-09-2789.3%26.7%1,318
2025-10-0434.3%69.3%3,691
2025-10-1120.2%73.6%3,012
2025-10-1835.4%73%2,919
2025-10-2534.1%30%3,288
2025-11-0143.9%71.3%533
2025-11-0854.7%42.2%1,048
2025-11-1533.4%67.2%2,807
2025-11-2231.4%30.3%1,415
2025-11-2950.2%38.1%4,529
2025-12-0658.1%67.7%2,230
2025-12-1360.3%55.5%632
2025-12-2080.4%66.1%490
2025-12-2751.8%58.4%532
2026-01-0359.8%81.3%610
2026-01-1056.2%74.4%809
2026-01-1741.2%48.5%243
Behind the numbers

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